Luminox watches are known by the self-powered illumination system that is distinctive to them, and guaranteed to final for not less than ten years. To be able to incorporate this facility, Luminox watches undergo further manufacturing steps that no other watches on the earth do. The history of Luminox is carefully tied to this distinctive feature of its watches.
Richard Timbo and Barry Cohen, two enterprise acquaintances who knew one another via their profession as sales representatives, have been looking for creating a market by branded merchandise or proprietary expertise that may place a barrier on competition. They discovered the Swiss company RMBG, which had a singular illumination technology, and instructed that this know-how be incorporated into Swiss watches, and obtained exclusive rights for the utilization of the technology in Northern America.
The new design watches, which were initially marketed underneath the brand name of the Swiss company, was quickly re-christened Luminox, a reputation extremely suggestive of its unique illumination capabilities that had been derived from the Latin roots Lumi, meaning mild, and nox that means night.
The unknown model of watches was nonetheless struggling to make a mark in a aggressive market that laid great worth by model identify, when it received a break in the form of a name from a US navy procurement officer. In 1993 the company received an invite from the procurement officer of the US Navy SEAL teams to produce it with a specially designed vary of watches. The US navy’s Sea, Air and Land (SEAL) groups needed a dive watch for use on their evening missions. Luminox took up the challenge and worked with its Swiss partner for nine months earlier than popping out with the first Navy SEAL watch in 1994.
This was a turning point within the history of Luminox watches. The seal of approval given by the SEAL improved the credibility of the brand and boosted its image within the client market. Demand for the watches began to grow. The company started promoting its plastic model Luminox watches.
After promoting several hundreds of its plastic mannequin watches for 5 years, the company launched the first metal version, with carbon fiber bezel, in 1999. The steel model of the SEAL dive watches was an prompt success. From this, it was obvious to the producers that if they could make the watches in larger varieties and numbers, the market would absorb them. This spurred the company on to an growth drive and the need to introduce new models.
In the fall of 2000, the company got here out with an all steel collection and an all titanium series. The model new launches had been once more greeted with resounding success, as the market lapped up both the products. These collection integrated options which are present in what are thought of fantastic watches, and included 10-yr lithium batteries, sapphire glass crystals and anti reflective coating.
The company also developed a new version that was focused at special prospects including freshness to its range.
If the decision from the US navy was a major milestone within the history of Luminox watches, the Air power was not to lag far behind. The corporate acquired a name in 1999 from the Edwards Air Power base informing them that they cherished the watches produced by them, and want to have a version for use throughout their bombing missions. The requirement was to develop one thing particularly for them, and to not provide and even adapt the model that was supplied to the Navy. This gave rise to a series of watches that was developed for use by F-117 Nighthawk stealth pilots.
Luminox subsequently acquired rights to develop watches for the unique necessities of aviation industry. Thus was born another vary of watches in the Luminox group.
The corporate is now working on plans for new ranges of watches for assembly each the necessities of the Navy and the Air Power, and can be taking a number of measures to retain and consolidate it’s hold within the retail market.
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